"Unlike Your Husband, We Notice An Unusual Purchase." by Fallon Sao Paulo for Citibank

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"Unlike Your Husband, We Notice An Unusual Purchase."

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Industry Banking, Banking & Financial Services
Media Print, Magazine & Newspaper
Market Brazil
Agency Fallon Sao Paulo
Creative Director Eugenio Mohallem, Marcelo Aragão
Art Director Edinaldo Cebolinha Fernandes
Photographer Ricardo Barcellos
Editor Ana Carolina Dos Reis
Released February 2005

Awards

Premio Folha, M and M 2006
Print Magazine Campaign Top 5 - Best Campaign

Credits & Description

Original Title: "Ao contrário do seu marido, a gente percebe quando você faz alguma compra diferente."
Agency: Fallon São Paulo Ltda
City: São Paulo
Advertiser: Citibank
Brand Name: Citibank
Product Name: Instant fraud alert
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Market: Brazil
Country of Production: Brazil
Language: Portuguese
Type: Magazine
Creative Director: Eugênio Mohallem, Marcelo Aragão
Art Director: Edinaldo Cebolinha Fernandes
Agency Producer: Bruno Werner
Editor: Ana Carolina Reis
Photographer: Ricardo Barcellos