"Your Best Friends Don't Care About Your Balance." by Fallon Sao Paulo for Citibank

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"Your Best Friends Don't Care About Your Balance."

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Industry Banking, Banking & Financial Services
Media Print, Magazine & Newspaper
Market Brazil
Agency Fallon Sao Paulo
Art Director Edinaldo Cebolinha Fernandes
Copywriter Eugenio Mohallem, Marcelo Aragão
Released February 2005

Awards

Premio Folha, M and M 2006
Print Magazine Campaign Top 5 - Best Campaign

Credits & Description

Original Title: "Um dos seus melhores amigos não dá a mínima...."
Agency: Fallon São Paulo Ltda
City: São Paulo
Advertiser: Citibank
Brand Name: Citibank
Product Name: Overdraft protection
Business Sector: Banking, Finance, Law & Insurance
Date of First Publication: 8/19/2005
Market: Brazil
Country of Production: Brazil
Language: Portuguese
Type: Magazine
Creative Director: Marcelo Aragão, Eugênio Mohallem
Art Director: Edinaldo Cebolinha Fernandes
Copywriter: Eugênio Mohallem
Agency Producer: Bruno Werner