TrashCam Hamburg - Tower by Scholz & Friends Berlin for Stadtreinigung

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TrashCam Hamburg - Tower

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Copywriter Mirko Derpmann
Released May 2012

Awards

London International Awards 2012
Design Use of Photography Campaign Gold Winner
Poster Use of Photography Campaign Short List

Credits & Description

Entrant: Scholz & Friends, Berlin
City Cleaning Hamburg - TrashCam Hamburg
"Water", "Tower", "Dom"
Corporate Name of Client: Stadtreinigung Hamburg
Client Account Director: Reinhard Fiedler
Agency Account Director: Sarah Westphal
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Mirko Derpmann/Christoph Blaschke
Copywriter: Mirko Derpmann
Art Directors: Christoph Keller/Sebastian Frese
Agency Producer: Sandro Buschke/Benito Schumacher
Graphic Designer: Dustin Przibilla
Photographers: Mirko Derpmann/Christoph Blaschke/
Matthias Hewing/Roland Wilhelm/Max Soller/
Matthias Schroeder/Hans-Peter Strahl/
Michael Pfohlmann/Hans-Dieter Braatz/
Nicole Nordt-Wulf/Peter Hermann Schammer/
Werner Buenning/Bernd Leguttky
Post-Production: Fabian Behrendt/Jan Haehnel
Film Production: Mario Jakob/Daniel Klessig
Strategic Planning: Mirko Derpmann
Description of the Project
The men who keep Hamburg clean are a special breed. They know every backyard but are seldom noticed by the ones they clean up after.
Our Task: Give the Binmen a way of expressing their love for their city. Show the people of Hamburg how much the Guys in Orange care.
The Solution: Binmen became artists. We asked them to photograph their favourite places with their trash containers. The trashcan is a standard 1.100 litre trash container with a hole in the front and a giant piece of photographic paper in the back – an oversized pinhole camera. The pictures were exhibited at Bucerius Art Forum, one of the most important museums for contemporary art in Germany. They ran in virtually every magazine and newspaper in the whole country. Not to mention more than 20 television and radio broadcasts celebrating the binmen artists of the Hamburg waste collection service.
Target Audience: Political decision makers, clients and future clients of the Stadtreinigung Hamburg, the people of Hamburg.