Quill by La Comunidad Buenos Aires for City of Buenos Aires

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Industry Government & Other Authorities, Traffic safety
Media Print, Magazine & Newspaper
Market Argentina
Agency La Comunidad Buenos Aires
Executive Creative Director Ramiro Raposo, Fernando Sosa
Creative Director Sebastián Visco
Art Director Carlos Quesquén Cortez
Illustrator Gabriel Alomar
Released June 2017

Awards

Cannes Lions 2017
Print And Publishing Print & Publishing Craft: Illustration Silver Lion Campaign

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: City of Buenos Aires
Agency: la comunidad
Geo: Argentina
Advertising Agency: La comunidad, Buenos Aires, Argentina
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Director: Sebastián Visco
Art Director: Carlos Quesquén Cortez
Group Account Director: Sebastián Díaz
Account Director: Oriana San Martin
DOP: Ramiro Capisto
Illustrator: Gabriel Alomar
Published: May 2017
Synopsis:
Texting and driving. Ridiculous since 1771.
Entry Summary:
Driving and texting is wrong. Yes, we know it.Thousands of campaigns have tried to raise awareness about it, but actually, it is kind of obvious. 150 years ago, 100 years ago, nowadays, and even in the distant future, driving and texting will always be a bad idea. Well, we are not too sure about the whole distant future thing, we never know what new things will be invented. In a nutshell, driving and texting is obviously not a good idea today or any day.

The Print Ad titled Quill was done by La Comunidad Buenos Aires advertising agency for City of Buenos Aires in Argentina. It was released in Jun 2017.