City Year Print Apathy by Arnold Worldwide Boston

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Apathy

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency Arnold Worldwide Boston
Executive Creative Director Roger Baldacci
Creative Director Wade Devers
Art Director Tim Mahoney
Copywriter Brian Hayes, Ryan Dean Waite
Photographer Gary Land
Released February 2012

Awards

Mobius Awards, 2012
PRINT Public Service Announcements CERTIFICATE

Credits & Description

Category: Public Awareness Messages
Advertiser: CITY YEAR
Product/Service: VOLUNTEER SERVICE
Agency: ARNOLD WORLDWIDE
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Wade Devers
Copywriter: Brian Hayes And Ryan Dean Waite
Art Director: Tim Mahoney
Photographer: Gary Land
Art Buyer: Kathy Mcmann
Account Manager: Barb Reilly
Planner: Neela Pal
Account Manager: Barb Reilly
Planner: Neela Pal

English Translation of Main Headlines
City Year volunteers go into urban areas to help student in those areas succeed. This campaign uses urban environments to ask people to get involved.