Bulgaria Without Smoke Print Mask, 2 by Leo Burnett Sofia, The Smarts Sofia

Mask, 2

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Industry Public awareness, Anti-smoking
Media Print, Magazine & Newspaper
Market Bulgaria
Agency Leo Burnett Sofia
Creative Director Martin Markov, Radoslav Bimbalov
Art Director Martin Markov
Photographer Martin Markov
Agency The Smarts Sofia
Creative Director Martin Markov, Radoslav Bimbalov
Art Director Martin Markov
Photographer Martin Markov
Released June 2013

Credits & Description

Media: Print
Category: Public interest
Agency: the Smarts
Brand: Bulgaria Without Smoke
Geo: Europe, Bulgaria
You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.
Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov