Claro Print A by Ogilvy Sao Paulo


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Industry Mobile Communications, Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Tiago Meloni
Creative Director Andre Kirkelis, Fred Saldanha, Claudio Lima
Art Director Diego Machado
Copywriter Hugo Veiga
Account Supervisor Camila Porto
Illustrator Diego Machado, Full Frame
Released April 2012


Cannes Lions 2012
Press Lions Public Health & Safety Gold
Outdoor Lions Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Bronze
Press Lions Typography Bronze

Credits & Description

One letter is all it takes
Don't text and drive
Category: Public Health & Safety
Advertiser: CLARO
Product/Service: MOBILE COMPANY
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima/Fred Saldanha
Creative Director: Claudio Lima/André Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrator: Diego Machado/Full Frame
Account Supervisor: Camila Porto
Advertiser's Supervisor: Erik Fernandes
Account Manager: Valeria Barone
Planner: Kajsa Mclaren
Account Manager: Valeria Barone
Planner: Kajsa Mclaren
Other Credits: Media Director: Luis Monteleone