Clear Print WORST LOVE SCENARIOS by Lowe Bangkok

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Industry Cosmetics & beauty products, Shampoos
Media Print, Magazine & Newspaper
Market Thailand
Agency Lowe Bangkok
Creative Director Phairat Uaphadunglert, Komsan Wattanavanichakorn
Art Director Wutikai Chaika
Copywriter Nareerat Phiyasupornkul, Khunniti Chitbundith
Producer Pornchai Sanchaichana, Noi Suwannee
Released January 2012

Credits & Description

Category: Fast Moving Consumer Goods (not including food)
Advertiser: UNILEVER
Product/Service: CLEAR
Agency: LOWE
Chief Creative Officer: Pom Chaiyaporn (Lowe And Partners Thailand)
General Manager - Open: Robert Hall (Lowe And Partners Thailand)
Creative Director: Phairat Uaphadunglert (Lowe And Partners Thailand)
Creative Director: Komsan Wattanavanichakorn (Lowe And Partners Thailand)
Copywriter: Nareerat Phiyasupornkul (Lowe And Partners Thailand)
Copywriter: Khunniti Chitbundith (Lowe And Partners Thailand)
Art Director: Wutikai Chaika (Lowe And Partners Thailand)
Producer: Pornchai Sanchaichana (Lowe And Partners Thailand)
Producer: Noi Suwannee (Lowe And Partners Thailand)
Chief Executive Officer: Jeremy Hine (Lowe And Partners Thailand)
Media placement: VDO clip - Youtube, Facebook - 13 January 2012

Describe the objective of the promotion.
To activate the consumer via an online campaign

Describe how the promotion developed from concept to implementation.
We co-created with consumers to find/tell the stories of people who overcame their biggest love barriers, to inspire people who ignore Valentine's Day.

Explain why the method of promotion was most relevant to the product or service.
Because the product is about confidence. On Valentine's Day we want to make people confident to get close.

Describe the success of the promotion with both client and consumer including some quantifiable results.
These short films were viewed by over 170,000 people, and we helped grow the Clear fan-page by 17%