THINGS THAT HAPPEN IN A CAR by Lola Madrid for CLICK SEGUROS

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THINGS THAT HAPPEN IN A CAR

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Industry Banking
Media Print, Magazine & Newspaper
Market Spain
Agency Lola Madrid
Creative Director Sito Morillo, Nacho Oñate, Néstor García
Released March 2012

Credits & Description

Category: Business products & services
Advertiser: CLICK SEGUROS
Product/Service: CAR ENSURANCE POLICY
Agency: LOLA/LOWE & PARTNERS
Excecutive Creative Director: Chacho Puebla (Lola/Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (Lola/Lowe & Partners)
Creative Director: Nacho Oñate (Lola/Lowe & Partners)
Creative Director: Nestor García (Lola/Lowe & Partners)
Creative Director: Sito Morillo (Lola/Lowe & Partners)
Planner: Amaya Coronado (Lola/Lowe & Partners)
Account Director: Francesco Squatritto (Lola/Lowe & Partners)
Account Executive: Ines Crespo (Lola/Lowe & Partners)
Creative Advisor: Tura (Lola/Lowe & Partners)
Head Of Production: Hector Palacio (Lola/Lowe & Partners)
Media placement: Policy / Product - In Store - 15th March 2012
Media placement: Banners - Internet - 15th March 2012
Media placement: Tv Campaing - TVE, Tele5 - 15th March 2012
Media placement: Internet Films - Web Client - 15th March 2012

Describe the objective of the promotion.
Differentiate from the rest of car insurance companies wich are based in price.

Describe how the promotion developed from concept to implementation.
Click Seguros needed to stand out from where all car insurance companies perform the same function : They cover almost anything that happens with your car.
We say almost because there are a lot of things that insurance does not cover
And that was our difference.
We created an insurance policy in case you have an unbearable son.
One for when you try to have intimate relations in your car and it doesn’t work out.
Another one that covers your anger when you have an accident.
And many more…

Explain why the method of promotion was most relevant to the product or service.
Or for when you miss a movie because you were looking for a parking space.
The communication was built based on this idea
Clickseguros avoided being like any standard car insurance company and became the only car insurance in Spain that for the first time ever, covers EVERYTHING.
Thinking in a way other insurance companies do not has made us different.

We know that there is lot of things that insurance companies does not cover. We realize that use them can make a difference.

Describe the success of the promotion with both client and consumer including some quantifiable results.
It's too soon to know the real impact in the consumer.

The data shows that the increase of people asking about this products was improved by almost 20%, wich is a lot in a market really really competitive.

The vist to the web raise to 120.000 weekly.