Close To Nature Flowers Print Hurricane Kathy by BBDO Bangkok

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Hurricane Kathy

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market Thailand
Agency BBDO Bangkok
Chief Creative Officer Suthisak Sucharittanonta
Executive Creative Director Anuwat Nitipanont
Creative Director Pitha Udomkanjananan
Art Director Charnpanu Suchaxaya
Copywriter Manamai Rodpetch
Released August 2017

Credits & Description

An angry girlfriend or boyfriend is just like a fierce storm, and the aim of this poster campaign from BBDO Bangkok is to target customers who need to find a way to restore peace to their relationships – the solution is with flowers. The art direction of the campaign was inspired by infrared satellite images of actual hurricanes and then crafted with Close To Nature’s colourful range of flowers. More than 100,000 flowers and 32 different varieties were used to create 3 Hurricanes – showing the beauty and variety of flowers and demonstrating Close To Natures expertise in floral arrangements.
Media: Print
Category: Retail services
Client: Close To Nature Flowers
Agency: BBDO Bangkok
Country: Thailand
Executive Creative Director: Anuwat Nitipanont
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Pitha Udomkanjananan
Art Director: Charnpanu Suchaxaya
Copywriter: manamai rodpetch
Client Service Director : Arunee Rueangwattanaporn