Gap Print BORN TO FIT by Akqa San Francisco

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Industry Retail, Distribution & Rental companies, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency Akqa San Francisco
Creative Director Shira Bogart
Art Director Hideki Owa
Copywriter Miranda Maney
Designer Josh Gross
Released August 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: GAP
Agency: AKQA
Date of First Appearance: Aug 12 2009 12:00AM
Entrant Company: AKQA, San Francisco, USA
Entry URL:
Chief Operating Officer: Rei Inamoto (AKQA)
Creative Director: Shira Bogart (AKQA)
Art Director: Hideki Owa (AKQA)
Designer: Josh Gross (AKQA)
Copywriter: Miranda Maney (AKQA)
Interaction Designer: Dan Linsky (AKQA)
Interaction Designer: Mary Choi (AKQA)
Associate Director of Creative Development: Ronnie Liew (AKQA)
Senior Project Manager: Kim Paulus (AKQA)
Web Developer: Maurice Chang (AKQA)
Technical Manager: Andrew Owen (AKQA)
Senior Account Director: Julie Channing (AKQA)
Management Supervisor: Victoria Graham (AKQA)
Account Executive: James Tinsley (AKQA)
Creative Developers: Eiji Muroichi (AKQA)
Creative Developers: Tore Holmberg (AKQA)
Creative Developers: Jeremy Ruppel (AKQA)
Creative Developers: Jeremy Gray (AKQA)

English Synopsis
This campaign gives consumers digital control when it comes to their inner stylist. With the Born to Fit campaign, GAP handed control over to the consumers. It let them interact with the brand in fun and interesting ways never thought possible. By transforming Gap’s existing Facebook fan page into the ultimate denim destination, we armed consumers with fit and style details, virtual runway shows, multimedia fashion tips and much more so they could find their ideal fit, style it out, and share it with friends. Never has a brand integrated Facebook, Youtube, Twitter so seamlessly and put people in charge.