HAIL THE VILLAIN by GRAND CREATIVE for COALITION ENTERTAINMENT / WARNER MUSIC CANADA

HAIL THE VILLAIN

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market Canada
Agency GRAND CREATIVE
Director Paul Wollenzien
Creative Director Luke Canning
Copywriter Peter Nalli, Graham Perkins
Released March 2010

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: COALITION ENTERTAINMENT / WARNER MUSIC CANADA
Product/Service: HAIL THE VILLAIN
Agency: GRAND CREATIVE
Date of First Appearance: Mar 26 2010 12:00AM
Entrant Company: GRAND CREATIVE , Toronto , CANADA
Entry URL: http://cannes.wearegrand.com/
Creative Director: Luke Canning (Grand Creative)
Director of Technology: Matt Quinn (Grand Creative)
Lead Flash Developer: Stuart Evans (Grand Creative)
Flash Developer: Tony Pilger (Grand Creative)
Software Developer: Joel Kronenberg (Grand Creative)
Director: Paul Wollenzien (RUNE Entertainment)
Story: Peter Nalli (RUNE Entertainment)
Copywriter: Peter Nalli (RUNE Entertainment)
Copywriter: Graham Perkins (RUNE Entertainment)
3D Artist: Ricardo Gomez (RUNE Entertainment)
3D Artist: Javier Castellanos (RUNE Entertainment)
3D Artist: Tim Dormady (RUNE Entertainment)
3D Artist: Martin Krol (RUNE Entertainment)
3D Artist: David Young (RUNE Entertainment)
3D Artist: Matt Pierce (RUNE Entertainment)
3D Artist: Aaron Barr (RUNE Entertainment)
3D Artist: Clayton Manson-Hing (RUNE Entertainment)
2D Artists: Matthew Lau, Peter Nalli, Kay Huang, Trevor Spencer (RUNE Entertainment)
Animation: Rob Gennings, Javier Castellanos (RUNE Entertainment)
Sound Design: Mike Hedford (RUNE Entertainment)

English Synopsis
HailTheVillain.com is a story, exploration and participation driven web site that was created to launch a bands career as well as their upcoming album, Population: Declining. Recognising that FaceBook, MySpace and Savvy record labels have rendered the traditional band web site near-obsolete, a unique web experience was created that extends the albums back-story and engages current and future fans.