Coca-cola Print Athletes, Torch Bearer by McCann Erickson Geneva, McCann Erickson Hamburg

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Athletes, Torch Bearer

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market Germany
Agency McCann Erickson Geneva
Agency McCann Erickson Hamburg
Illustrator Yue-Shin Lin
Released November 2012


Epica Awards 2012
Poster/Outdoor Drinks Silver

Credits & Description

Media: Outdoor
Geo: Germany
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: Coca-Cola
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn