Coca-Cola: Happiness Refill by Ogilvy Sao Paulo for Coca-cola

Adsarchive » Print ads » Coca-cola » Coca-Cola: Happiness Refill

Pin to Collection
Add a note
Industry Soft Drinks
Media Print, Magazine & Newspaper
Market Brazil
Agency Ogilvy Sao Paulo
Released March 2012

Credits & Description

This never before seen Coke machine is being installed in the Coca-Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modern-looking Soda Machine, but it isnât. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. This innovation was created by an integration of three of Ogilvyâs offices (Sao Paulo, Rio and Recife) and various disciplines (design, digital, mobile, advertising and activation). It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected.

Category: Drinks, non-alcoholic
Client: Coca Cola Company
Agency: Ogilvy & Mather - Sao Paulo
Country: Brazil

The Print Ad titled Coca-Cola: Happiness Refill was done by Ogilvy Sao Paulo advertising agency for Coca-cola in Brazil. It was released in Mar 2012.