Your Summer Your Choice, 3 by The Live Agency, Verve UK for Coca-cola

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Your Summer Your Choice, 3

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market United Kingdom
Agency The Live Agency
Agency Verve UK
Released February 2016

Awards

IMC European Awards 2016
British Winners Brand Building Bronze

Credits & Description

Client: Coca-Cola
Agency: Verve, The Live Agency
Coca-Cola required an innovative and creative element that linked their selfie stick assets; reflect their target market habits and lifestyle while being cool and relevant to teens.
We created Ireland’s first ever 360° Selfie Stage. This original idea gave teens the opportunity to receive a one of a kind selfie GIF that they could share on social media, providing them with a totally new experience.
Coca-Cola reached over 295,326 of Ireland’s teens on social media through Ireland’s first 360° selfie stage.
The Coca-Cola 360° Selfie Stage just recently won two Gold and was the overall category winner at the APMC Awards 2016 for promotional innovation & FMCG Non – Alcoholic.