Colgate Print Plax by Sir J. J. Institute Of Applied Art

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Plax

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market India
Agency Sir J. J. Institute Of Applied Art
Art Director Rajiv Puppalwad
Copywriter Sneha Iyer
Released June 2017

Credits & Description

Category: Health
Media: Print
Brand: Colgate
Agency: Sir J.J. Institute of Applied Art
Geo: India
Advertising Agency: Sir J. J. Institute of Applied Art, Mumbai, India
Art Director: Rajiv Puppalwad
Copywriter: Sneha Iyer
Published: June 2017
Synopsis:
Reference story:
Gandhi ji had a statue of three monkeys in three different postures. One was shutting his mouth with his hands, the other was shutting his ears similarly and the third one had put hands on his eyes. A visitor to his house became curious and questioned Gandhi ji about the various postures of the monkeys. Gandhi ji politely replied, ‘The one shutting his mouth tells us that we should not speak ill of any body. The one shutting his ears tells us that we should not hear the ill of any body. And the one shutting his eyes tells us that we should not see the ills of any body. If we do so, we will have all goodness and nothing but goodness.’
Idea:
I am using one of the monkey from Gandhiji's story. Its just the creative interpretation of bad mouth odour.
Bad breath can be the biggest evil.