Colgate: POOL by Prolam Y&R Santiago for Colgate

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Colgate: POOL

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Industry Oral Hygiene, Health & Pharmaceuticals
Media Print, Magazine & Newspaper
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Cesar Ojeda, Tony Sarroca, Cristobal Arteaga, Alvaro Becker, Francisco Cavada
Art Director Andrés Martínez Echeverría, Cristián Costa
Copywriter Fabrizio Baracco, Jaime Cerda
Illustrator Carburadores
Released June 2011

Awards

FIAP 2012
Print Beauty / Personal Hygeine / Cosmetics / Perfumery / Medical and Pharmaceutical Products Bronze Sol

Credits & Description

2 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Toiletries
Title: POOL
Advertiser/Client: COLGATE
Product/Service: TOOTHPASTE
Entrant Company: PROLAM Y&R, CHILE
Advertising Agency: PROLAM Y&R, CHILE
Executive Creative Director: Tony Sarroca/Alvaro Becker/Francisco Cavada
Creative Director: Fabrizio Baracco
Art Director: Andres Echeverria/Cristian Costa
Copywriter: Fabrizio Baracco/Jaime Cerda
Illustrator: Carburadores