Comercial Arge Print HANDWRITING by Grey Barcelona

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Industry Stationery
Media Print, Magazine & Newspaper
Market Spain
Agency Grey Barcelona
Director Gonzalo Oliveró
Executive Creative Director Jurgen T. Krieger
Creative Director Alex Martin, Joan Mas, Jose Miguel Tortajada
Art Director Oscar Amodia, Daniel Paez
Copywriter Luke Sholer, Pablo Herrera - Mariella Rivera - Daniela Lopez
Producer Nuria Madriles, Dani Monedero
Photographer David Barra
Account manager Elaine Machado
Released April 2010

Credits & Description

Category: Miscellaneous
Product/Service: PILOT PEN
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: GREY ESPAÑA, Barcelona , SPAIN
Entry URL:
Executive Creative Director: Jürgen Krieger (Grey Barcelona)
Creative Director: Joan Mas (Grey Barcelona)
Creative Director: José Miguel Tortajada (Grey Barcelona)
Creative Director: Alex Martin (Grey Barcelona)
Art Director: Daniel Paez (Grey Barcelona)
Art Director: Oscar Amodia (Grey Barcelona)
Head of TV Department: Carmen Orbe (Grey Barcelona)
Copywriter: Daniela López (Grey Barcelona)
Planner: Domenec Salvia (Grey Barcelona)
Photographer: David Barra (David Barra Photo)
Copywriter: Luke Sholer (Grey Barcelona)
Ilustrator 3D: Lucas Pigliacampo
Account director: Núria Mimó (Grey Barcelona)
Producer: Nuria Madriles (Grey Barcelona)
Account manager: Elaine Machado (Grey Barcelona)
Programmer: Ramón Illobre (Ramón Illobre)
Media Director: Carme Coll (Grey Barcelona)
Producer: Dani Monedero (RCR)
Director: Gonzalo Oliveró (RCR)
Advertiser's Supervisor: Elena Gómez (Comercial Arge, S.A. Pilot)

English Synopsis
The computer is probably the most powerful tool of all time. And one of Pilot Pen’s biggest competitors. But on this modern typewriter, your words lack the personal touch they had before, when you wrote by hand with a pen. Our idea was to help people recover this piece of their identity. And so we created a web application for our client. let people turn their handwriting into a digital font, enabling them TO WRITE BY HAND ON THE COMPUTER. But more importantly, people started using this website to write and send the world’s first-ever handwritten e-mails. And that’s how it went viral.