Command Print Kevin Durant by S.I. Newhouse School of Public Communications Syracuse New York

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Kevin Durant

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Industry Stationery
Media Print, Magazine & Newspaper
Market United States
Agency S.I. Newhouse School of Public Communications Syracuse New York
Creative Director Lindsay Weisleder
Art Director Lindsay Weisleder
Copywriter Lindsay Weisleder
Released December 2017

Credits & Description

Category: Office Equipment
Media: Print
Brand: Command
Agency: S.I. Newhouse School of Public Communications
Geo: United States
Advertising Agency: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Art Director / Copywriter: Lindsay Weisleder
Published: December 2017
Synopsis:
Command Strips allows users to hang what they want without the fear of damaging their walls. This gives people the freedom to change their minds while decorating their home.
Kevin Durant models this philosophy since he is famously known for his disloyalty to the Oklahoma City Thunder by choosing to play for the Golden State Warriors. This ad demonstrates that the consumer was able to replace their image of Kevin Durant without damaging their walls.