|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Liam Wielopolski|
|Creative Director||Lawrence Katz, Nicola Wielopolski|
|Art Director||Nicola Wielopolski|
|Lions Communication 2018|
|Print & Publishing Lions||Sectors > Not-for-profit / Charity||Silver Lion Campaign|
Credits & Description
Women have always had to fight for their rights, and gender equality in the workplace is still something they are fighting for. It's happening every day, in every industry, in every part of the world. The facts remain that women earn less, have less opportunities and believe their gender poses a hindrance to their careers. DDB, South Africa depicted women, who when perceived as men were likely to be given more opportunity, more pay, and more acceptance. They were shown as being given an advantage based on nothing more than the fact that they appeared to be male.