Commission for Gender Equality Print Frasier by DDB Johannesburg


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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Liam Wielopolski
Creative Director Lawrence Katz, Nicola Wielopolski
Art Director Nicola Wielopolski
Copywriter Lawrence Katz
Designer Melissa Grundlingh
Photographer David Prior
Released June 2017


Lions Communication 2018
Print & Publishing Lions Sectors > Not-for-profit / Charity Silver Lion Campaign

Credits & Description

Women have always had to fight for their rights, and gender equality in the workplace is still something they are fighting for. It's happening every day, in every industry, in every part of the world. The facts remain that women earn less, have less opportunities and believe their gender poses a hindrance to their careers. DDB, South Africa depicted women, who when perceived as men were likely to be given more opportunity, more pay, and more acceptance. They were shown as being given an advantage based on nothing more than the fact that they appeared to be male.
Media: Print
Category: Public interest
Client: Commission for Gender Equality
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: lawrence katz
Creative Director: Nicola Wielopolski
Art Director: Nicola Wielopolski
Copywriter: lawrence katz
Photographer: David Prior
Designer: Melissa Grundlingh
Account Management: Edna Brunido
Agency Producer: Adrienne Du Plooy
Brand Representative (Client): Mofihli Teleki