Compral Print Explosive headache by Joe Public

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Explosive headache

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market South Africa
Agency Joe Public
Executive Creative Director Roanna Williams
Art Director Gareth O'callaghan
Copywriter Cameron Fraser
Photographer Sacha Waldman
Released May 2017

Credits & Description

Category: Pharmaceutical
Media: Print
Brand: Compral
Agency: Joe Public
Geo: South Africa
Advertising Agency: Joe Public, Johannesburg, South Africa
Executive Creative Director: Roanna Williams
Art Director: Gareth O'Callaghan
Copywriter: Cameron Fraser
Photographer: Sacha Waldman
Published: May 2017
We all know just how painful a headache can be. In fact, the pain can be so vivid and so intense, that we have developed metaphors just to help us articulate how specific and painful each headache is. So when our client, Compral, asked us to develop a print campaign to position them as the headache tablet of choice for severe pain, we turned to these metaphors to creatively drive our idea. We used the art of photography to give life to a world where no matter if your headache was explosive, burning or violent, Compral was always the headache tablet of choice.
Before it explodes.