Comune di Nettuno: Fatigue by Link Rome for Comune di Nettuno

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Italy
Agency Link Rome
Creative Director Hilde Capra
Art Director Valerio Cicco
Copywriter Angela Macchia
Photographer Domenico Apruzzo
Released October 2011

Credits & Description

Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo

The Print Ad titled Comune di Nettuno: Fatigue was done by Link Rome advertising agency for product: Comune di Nettuno (brand: Comune di Nettuno) in Italy. It was released in Oct 2011.