Conaprole Print Ice cream and a bit more by J. Walter Thompson Uruguay

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Ice cream and a bit more

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Industry Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market Uruguay
Agency J. Walter Thompson Uruguay
Art Director Antonio Aponte, Federico Montaldo
Copywriter Manuel Amorin, Juan Manuel Barbé
Illustrator Antonio Aponte
Released September 2017

Credits & Description

Category: Food
Media: Print
Brand: Conaprole
Agency: JWT
Geo: Uruguay
Advertising Agency: JWT, Montevideo, Uruguay
Chief Creative Director / Copywriter: Manuel Amorin
Art Director / Illustrator: Antonio Aponte
Art Director: Federico Montaldo
Copywriter: Juan Manuel Barbé
Published: September 2017
Conaprole ice cream reveals their new flavor, “Chocolate and Mint” with a creative campaign were a penguin invites us to taste an extra bit of cold thank to the added mint. “Helado y pico” is a Spanish slam that means “Ice Cream and a bit more” with the double connotation of “pico” that can be used to depict both “a bit more” and “beak”
Chocolate & Mint, Ice cream and a bit more