The Fridge Concert Venue & Music Production House: Big Deep by TBWA\RAAD Dubai for The Fridge

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Industry Website
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Account Supervisor Ismail Al-Ghussein
Typographer Milos Ilic
Released January 2012


Mena Cristal Awards 2012
Print Craft Cristal Illustration Cristal

Credits & Description

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters: Milos Ilic, Deger Ozkan Cotelioglu
Advertiser's Supervisor: Shelley Frost
Account Supervisor: Ismail Al-Ghussein
Art Directors: Milos Ilic, Meghan Cabral
Illustrators: Milos Ilic, Meghan Cabral
Typographer: Milos Ilic

The Print Ad titled The Fridge Concert Venue & Music Production House: Big Deep was done by TBWA\RAAD Dubai advertising agency for product: Concert Venue & Music Production House (brand: The Fridge) in United Arab Emirates. It was released in Jan 2012.