Bathtub by Anomaly New York for Converse

Adsarchive » Print ads » Converse » Bathtub

Bathtub

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Anomaly New York
Executive Creative Director Sheena Brady Brandon Pierce, Ian Toombs
Art Director Roy Torres
Copywriter Nick Terzis
Photographer Magdalena Wosinska, Dan Monick
Account manager Lauren Bozarth
Released March 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Clothing, Footwear & Accessories Bronze

Credits & Description

Category: Clothing & footwear
Client: Converse
Agency: Anomaly, New York
Country: United States of America
Chief Creative Officer: Mike Byrne
Executive Creative Director: Ian Toombs
Executive Creative Director: sheena brady
Art Director: Roy Torres
Copywriter: Nick Terzis
Account Director: Jill Ong
Agency Producer: Sarah Manna
Photographer: Magdalena Wosinska
Photographer: Dan Monick
Account manager: Lauren Bozarth
English Translation of Main Headlines
In 2012 Converse debuted their new global brand campaign, “Shoes are boring. Wear Sneakers.”
There are two different ways of living in this world – as a “shoe” person or as a “sneaker” person. Shoes are safe, predictable, and content with conformity. Sneakers take risks, venture out into the world, and make the interesting happen. Sneakers live without reservation or restraint. They are never boring.
Film, print, outdoor and digital executions for this campaign are currently running across the globe in every continent except Antarctica.