HEAVEN by Bates Taipei for Haagen-dazs

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HEAVEN

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Industry Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market China
Agency Bates Taipei
Art Director Richard Yu, Jimmy Wang
Copywriter Christine Yu
Photographer Tse-I Lai
Account Supervisor Heather Weng, Jessica Chang, Chien Lou
Illustrator Carrie Ning
Released January 2010

Awards

One Show 2011
One Show Magazine / Full Page or Spread - Single Merit

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: HÄAGEN-DAZS
Product/Service: COOKIES & CREAM
Agency: BATES TAIWAN
Executive Creative Director: Richard Yu
Creative Director: Jimmy Wang/Christine Yu
Copywriter: Christine Yu
Art Director: Richard Yu/Jimmy Wang/Carrie Ning
Account Supervisor: Heather Weng/Jessica Chang/Chien Lou
Illustrator: Carrie Ning
Photographer: Tse-I Lai
Type Of Ad: Magazine
Date of First Appearance: Jan 27 2010 12:00AM
Entrant Company: BATES TAIWAN, Taipei, CHINESE TAIPEI
English Translation of Main Headlines
Heavenly.By using the unique ingredients of this flavour ”Cookies & Cream” ,this ad Illustrates the clouds to imply the wonderful taste experience just like being in heaven.