Adsarchive » Print ads » Cornetto » CORNETTO CHAPEL - IMPULSIVE WEDDINGS


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Industry Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market Spain
Agency Lola Madrid
Creative Director Eduardo Martinez Gil, Juan Sevilla, Angel Morales, Juan Pablo Christmann
Account Supervisor Alexandra Amstrong
Released September 2011

Credits & Description

Category: Food and Non-Alcholic Drinks
Advertiser: UNILEVER
Product/Service: CORNETTO
Excecutive Creative Director: Chacho Puebla (Lola/Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (Lola/Lowe & Partners)
Creative Director: Juan Sevilla (Lola/Lowe & Partners)
Creative Director: Juan Christmann (Lola/Lowe & Partners)
Creative Director: Eduardo Martinez Gil (Lola/Lowe & Partners)
Art Direction: Stela De Diego (Lola/Lowe & Partners)
Account Mannager: Tom Elliston (Lola/Lowe & Partners)
Account Supervisor: Alexandra Amstrong (Lola/Lowe & Partners)
Production: Lola Guillamon (Lola/Lowe & Partners)
Production: Elena Pinheiro (Lola/Lowe & Partners)
Production: Marie Gilot (Lola/Lowe & Partners)
Head Of Production: Hector Palacio (Librería)
Creative Advisor: Tura (Lola/Lowe & Partners)
Media placement: Special Outdoor - Square Downtonw Madrid - Febrary 14th 2012
Media placement: Posters - Street - Febrary 10th 2012

Describe the objective of the promotion.
Cornetto, the brand that inspires you to follow your heart.
That´s why we did a special promo on Valentines day.
The objective was to create engagement with teenagers, create and experience, offline and online.
create content for an icecream brand during winter, a clear low season for the category.

Describe how the promotion developed from concept to implementation.
This time, what happened in Vegas, started in Madrid.
On Valentine´s, day hundreds of couples did something stupidly impulsive in the name of love: They got married.

Cornetto, the brand that inspires you to follow your heart, made it happen. From fiances to total strangers passing by, everyone was invited to get married, just like in Vegas.
On Facebook, people voted for one lucky couple who won a trip to Vegas and got married again.
Making this Valentine´s day a pretty different for them and for everybody else too.
Impulsively ever after.

Explain why the method of promotion was most relevant to the product or service.
The Cornetto Chapel was a surprising way to communicate the spirit of the brand.
telling teenagers to do something crazy in a total spontaneous way.

Describe the success of the promotion with both client and consumer including some quantifiable results.
hundreds of couples got married.
one lucky couple went to vegas.
the number of fans on facebook grew 25% in one day

Appearing in all major spanish newspapers
+20 minutes of free live TV Coverage
+3200% R.O.I.