Cotton Incorporated: Cotton or Nothing by DDB New York for Cotton

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Cotton Incorporated: Cotton or Nothing

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Industry Clothing
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Director Evan Bohem
Executive Creative Director Joseph Cianciotto
Creative Director Cassandra Anderson
Art Director Lea Ladera
Copywriter Melissa Mccarthy
Producer Anna Richmond
Account Supervisor Lauren Solomon
Head of Broadcast Ed Zazzera
Released September 2013

Credits & Description

Category: Clothing & footwear
Brand: Cotton Incorporated
Agency: DDB New York
Country: United States of America
In response to an overwhelming number of people voicing dissatisfaction with the quality of mystery fabric clothing, Cotton Incorporated and DDB New York created "Cotton or Nothing," a campaign that launched with an unbranded protest in the Meatpacking District during NYC Fashion Week
Category: Clothing & footwear
URL: http://cottonornothing.com
Client: Cotton Incorporated
Agency: DDB New York
Production: Nexus Interactive Arts
Country: United States of America
Director: Evan Bohem
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Joseph Cianciotto
Creative Director: Cassandra Anderson
Art Director: Lea Ladera
Copywriter: Melissa McCarthy
Producer: Anna Richmond
Senior Copywriter: Kimb Luisi
Senior Copywriter: Dan Young
Executive Producer: Teri Altman
Executive Producer: Luke Ritchie
Head of Broadcast: Ed Zazzera
Account Director: Debbie Broda
Management Supervisor: Lauren Roberts
Account Supervisor: Lauren Solomon
Brand Planning Director: Jennifer Fox