ONE DAY by Publicis Amsterdam for Dutch Heart Foundation

ONE DAY

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Netherlands
Agency Publicis Amsterdam
Creative Director Marcel Hartog, Jeroen Van Zwam
Art Director Hans Bolleurs
Copywriter Katelijne Kenter
Account Supervisor Barbara Eugster
Illustrator Dannes Wegman - Artbox
Released March 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: DUTCH HEART FOUNDATION
Product/Service: CPR COURSE APPEAL
Agency: PUBLICIS
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Mar 22 2010
Entrant Company: PUBLICIS, Amsterdam, THE NETHERLANDS
Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Katelijne Kenter
Art Director: Hans Bolleurs
Illustrator: Dannes Wegman
Account Supervisor: Barbara Eugster
Advertiser's Supervisor: Chantal Lamens
Account Manager: Maurice Gillissen
Planner: Gertjan Hafkamp

English Translation of Main Headlines
To convince people about the importance of repeating a reanimation course every year, this print ad
shows a reason why. An image, in the same style that is used in course books, is repeated many
times on the page. It symbolizes all the times that taking the course is just an exercise. The last
picture on the page is a real photo, because one day it won’t be practice; you’ll actually need your
skills.