Craftsman: Sand paper, 2 by Y&R Midwest Chicago for Craftsman

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Craftsman: Sand paper, 2

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Industry Household maintenance & pet products, Tools, Do-It-Yourself Products, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency Y&R Midwest Chicago
Art Director Gabo Curielcha
Released February 2012

Credits & Description

Craftsman have strong hands. These posters, printed on sand paper, invite people to get the hands of a Craftsman by rubbing their hands on it.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Gabo Curielcha, Chris Jansma
Art Director: Gabo Curielcha
Copywrtier: Chris Jansma