CPB GROUP by Crispin Porter + Bogusky Boulder for CRISPIN PORTER + BOGUSKY

CPB GROUP

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Boulder
Art Director Tim Blount
Copywriter Andy Pearson
Released July 2009

Credits & Description

Category: Advertising & Media
Advertiser: CRISPIN PORTER + BOGUSKY
Product/Service: CRISPIN PORTER + BOGUSKY
Agency: CRISPIN PORTER + BOGUSKY
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY, Boulder, USA
Entry URL: http://wwwawards.cpbgroup.com/awards/2010/cl_cl/cpbgroup.html
Chief Creative Officers: Jeff Benjamin/Andrew Keller/Rob Reilly (Crispin Porter + Bogusky)
Group Creative Director: Tony Calcao (Crispin Porter + Bogusky)
Copywriter: Andy Pearson (Crispin Porter + Bogusky)
Art Director: Tim Blount (Crispin Porter + Bogusky)
User Interface Architect: Blake Walters (Crispin Porter + Bogusky)
Interactive Developers: Iouri Chadrine/Aday Rodriguez (Crispin Porter + Bogusky)
Senior Interactive Developers: Tom Pearson/Marc Pelland/Robert Christ (Crispin Porter + Bogusky)
Senior Interactive Designer: John Whitmore (Crispin Porter + Bogusky)
Interactive Digital Artist: Charlyn Hare (Crispin Porter + Bogusky)
Senior Interactive Digital Artist: Noelle Newbold (Crispin Porter + Bogusky)
Senior Digital Artist: Ilysa Corns (Crispin Porter + Bogusky)
Senior Integrated Producer: Paul Aaron (Crispin Porter + Bogusky)
Integrated Producer: Nick Ngai (Crispin Porter + Bogusky)
Experience Director: Matt Walsh (Crispin Porter + Bogusky)
Experience Designer: Jaclyn Knapp (Crispin Porter + Bogusky)

English Synopsis
What should an agency website do? Show off its work? Or could it somehow show the impact of that work? Enter CPBgroup.com. The site pulls in every video, blog post, new story and tweet about CP+B and our clients—live and unmoderated. So, rather than broadcast, the site listens, creating a user-generated snapshot of each brand. The site also broadcasts our original content like Fearless Q+A, a live talk show that lets viewers interview guests using Justin.tv and Twitter. No more galleries and About Us pages. CPBgroup.com is a living tool to study how our brands ripple across pop culture.