CureSMA Print Ballerina by GSW Healthcare

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Ballerina

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United States
Agency GSW Healthcare
Executive Creative Director Nicholas Capanear
Creative Director Kerry Ciociola, Patrick Moos
Copywriter Ron Larson
Released February 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: CureSMA
Agency: GSW
Geo: United States
Advertising Agency: GSW New York, USA
Executive Creative Director: Nicholas Capanear
Creative Directors: Kerry Ciociola, Patrick Moos
Copywriter: Ron Larson
Design Director: Christine Bringuez
Production: Jon Parkinson
Photographer: Alex Telfer Photography
Published: February 2017
Synopsis:
Print campaign fore Cure SMA, commissioned by GSW New York. Spinal Muscular Atrophy is the number one genetic killer of small children.
One day, she’ll perform at the Royal Opera House.
One gene can ruin the dream.
SMA (spinal muscular atrophy) is a single gene mutation that robs our kids of the ability to walk, breathe, and dream. We’re only 1 Gene Away from a cure.