DESIGN FEVER 2 / 777 by Dentsu Inc. Tokyo for D&d

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DESIGN FEVER 2 / 777

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yuya Furukawa
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Producer Yoshiko Tomita, Shunpei Mikami
Photographer Honoka Sueyoshi
Released February 2011

Awards

London International Awards 2012
Design Poster Campaign Short List

Credits & Description

Entrant: Dentsu Inc., Tokyo
DESIGN FEVER! - "777", "Casino", "Moe", "SF"
Corporate Name of Client: The Yoshida Hideo Memorial
Foundation/Advertising Museum Tokyo
Client Account Director: Takehide Tarusawa
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yuya Furukawa
Copywriter: Haruko Tsutsui
Art Director: Yoshihiro Yagi
Design Company: Taki Corporation, Tokyo
Graphic Designers: Minami Ohtsuka/Takuya Iimura
Photographer: Honoka Sueyoshi
Producer: Yoshiko Tomita/ Shunpei Mikami
Print Producer: Shinya Tamura
Description of the Project
The motif came from pachinko. Only ideas that clear uncontrollable hurdles, such as luck, can win. This embodies the miracle of DESIGN FEVER. Four poster types were created. Themes included outer space and moe anime.