Daffy's Print PEEP SHOW by Devito/Verdi

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PEEP SHOW

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Industry Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market United States
Agency Devito/Verdi
Creative Director Tyler Deangelo
Art Director Sherrod Melvin, Brad Emmett, Jamie Overkamp, Tyler Deangelo
Copywriter Tyler Deangelo
Released October 2011

Credits & Description

Category: Digital Outdoor
Advertiser: DAFFY'S
Product/Service: DAFFY'S STORES
Agency: DEVITO/VERDI
Creative Director: Brad Emmett/Tyler Deangelo
Copywriter: Brad Emmett/Tyler Deangelo/Jamie Overkamp/Sherrod Melvin
Art Director: Brad Emmett/Tyler Deangelo/Jamie Overkamp/Sherrod Melvin
Account Manager: Andy Brief
Account Manager: Andy Brief
Other Credits: Production Company: Click 3x

Ambient Execution Description
To generate buzz for its new flagship store in New York’s Times Square, one of the world’s most crowded media landscapes, Daffy’s installed a user-initiated digital video "Peep Show" in the store’s main window. Designed to pay homage to the good old ‘bad days’ of Times Square, the installation revealed models removing up to 80% of their clothing to help consumers appreciate just how much 80% off designer fashions at Daffy’s really looks like. The main site was also supported by additional smaller digital displays throughout the city. Result? The biggest grand opening in Daffy’s history.