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The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages â the sort that people canât wait to read in the morning.But what happens if youâre a Kiwi living thousands of kilometres away? Special Group, Auckland created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas â so they could share the unique experience of holding and reading these special newspapers - as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
Category: Publications & media
Client: Newspaper Publishers Association
Agency: Special Group
Country: New Zealand
Creative Director: rob Jack
Creative Director: Tony Bradbourne
Creative Director: Heath Lowe
Art Director: iain macmillan
Copywriter: Antony Wilson
Account Director: Annabel Rees
Account manager: Nicola Muollo
The Print Ad titled Newspaper Publishers Association: Send a Newspaper was done by Special Group NZ advertising agency for Danish Newspaper Publishers' Association in New Zealand. It was released in Nov 2011. |
