Paying by installments makes everything easier, 2 by REF+T for Decolar.com

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Paying by installments makes everything easier, 2

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Industry Travel Agencies, Tour Operators & Travel Services, Website
Media Print, Magazine & Newspaper
Market Brazil
Agency REF+T
Creative Director Deny Zatariano
Art Director Rafael Dias, Cadu Batista
Copywriter Guga Borges, Marcelo Brito
Released May 2016

Credits & Description

Media: Print
Category: Travel, transport & tourism
Client: Decolar.com
Agency: REF+T
Production: REF+T
Country: Brazil
Chief Creative Officer: Renato Pereira
Chief Creative Officer: Marcelo Tripoli
Creative Director: Deny Zatariano
Art Director: Cadu Batista
Art Director: Rafael Dias
Copywriter: Marcelo Brito
Copywriter: Guga Borges
Chief Operations Officer: Ricardo Calfat
Account Manager: Lara Bigliassi
Chief Media Officer: Fernando Calfat
Media Director: Fernanda Gallo
Illustration: Romeu&Julieta Studio
Decolar.com, the largest online travel agency in Latin American, launches a new campaign: Installments, created by REF+T agency from Brazil. Inspired by latin american’s cultural habit of paying by installments, the ads show that it’s easier to afford a travel when the fares are divided by 15. The campaign promotes cruises and flying tickets to popular travel spots among latin americans - NYC and Caribbean.