Deezer
 Print Music, 3 by Being Paris

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Music, 3

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Industry Website
Media Print, Magazine & Newspaper
Market France
Agency Being Paris
Creative Director Thierry Buriez
Copywriter Riccardo Fregoso Ogilvy Paris
Released February 2013

Credits & Description

Media: Print
Category: Electronics & Technology
Agency: BEING
Brand: Deezer
Geo: Europe, France
Never without your tunes in the Tube.
20 million titles on your phone, even offline.

There is the phonetic analogy between the words “tunes” and “Tube”, and it's also a play on words between “tube” (hit song, but also pipe, underground tunnel) and the word “tunnel”.

Advertising Agency: Being, Paris, France
Creative Director: Thierry Buriez
Art Directors: Julien Chiapolini, Stephane Sacuto, Mathieu Camillieri
Copywriter: Riccardo Fregoso
Illustration: McBess