POVERTY IS MODERN by Air Brussels for Amnesty International

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POVERTY IS MODERN

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Belgium
Agency Air Brussels
Creative Director G. Ginterdaele, M-L. Cliquennois
Illustrator Camille Schmitt
Released October 2009

Credits & Description

Category: Interactive Tools (for PCs, MACs, etc)
Advertiser: AMNESTY INTERNATIONAL
Product/Service: DEFENSE OF HUMAN RIGHTS
Agency: AIR
Date of First Appearance: Oct 17 2009 12:00AM
Entrant Company: AIR, Brussels, BELGIUM
Entry URL: http://www.1millionclicksagainstpoverty.org/widgets/
Creative Director: G. Ginterdaele (Air)
Creative Director: M-L. Cliquennois (Air)
Art Directors: Marine Vincent / ML Cliquennois (Air)
Copywriters: Cedric Tielemans / Gregory Ginterdaele (Air)
Illustrator: Camille Schmitt (Air)
Web Development: Ussama Dahnin (Air)

English Synopsis
In the 21st century, Poverty has never been more contemporary. Because attacks against human rights create and perpetuate poverty, Amnesty wanted to take action. With eboy, a pixel artist, Amnesty created an image to show that poverty is modern. To highlight these situations of misery, Amnesty launched a site: www.1millionclicksagainstpoverty.org To create awareness for this site, widgets were created and distributed via the Net. They featured people in situations of misery who lived on your computer, delving into your trash bin, installing a makeshift shelter on your desktop and directing users to the site by a simple click on the message “Poverty is modern”.