Deichmann Graceland: High Heels, 3 by Grey Dusseldorf for Deichmann

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Deichmann Graceland: High Heels, 3

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Industry Shoes
Media Print, Magazine & Newspaper
Market Germany
Agency Grey Dusseldorf
Art Director Stella Bittner
Copywriter Sissi-Elise Schneider
Released December 2011

Awards

Epica Awards 2011
Print Footwear & Personal Accessories Silver

Credits & Description

A promotion get men over 180cm 1,3 times faster.
Go get them!
High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys.
Advertising Agency: Grey Worldwide, Germany
Creative Directors: Andreas Henke, Sacha Reeb
Copywriter: Sissi Schneider
Art Director: Stella Bittner