Delo.ua Print Stamp news, 3 by Leo Burnett Kyiv

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Stamp news, 3

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Industry Online Press, Media & Information
Media Print, Magazine & Newspaper
Market Ukraine
Agency Leo Burnett Kyiv
Creative Director Tatiana Fedorenko
Client Service Director Kseniya Morozova
Producer Kateryna Denysenko
Released April 2013

Awards

MIAF Awards 2013
PRINT ADVERTISING b2b Gold

Credits & Description

Media: Print
Media: Media
Agency: Leo Burnett
Brand: Delo.ua
Geo: Europe, Ukraine
It’s quite difficult for a businessman to follow the latest news without getting lost in massive information flows. Delo.ua makes the life of a businessman easier by providing the most important business news in brief. We use a non-standard ad format, stamps, to emphasize the importance and briefness of every news story on the web site. Each news story had its own stamp. A series of stamp/news were published in the press. We impressed our smart audience and inspired people to collect them. People began to generate a new free direct media! They started to use our stamps in correspondence thus sharing important news from delo.ua.
Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriters: Volodymyr Navrotskyi, Sergey Artemenko
Illustrators: Daria Skrybchenko, Denis Loveyko, Maria Plotnikova
Client Service Director: Kseniya Morozova
Senior Account Manager: Anna Olkhovets
Producer: Kateryna Denysenko