Desowen: Feather, 1 by Point Blank India for Desowen

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Desowen: Feather, 1

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market India
Agency Point Blank India
Director Bindu Menon
Creative Director Gayatri Chauhan
Photographer Nikhil Shivdikar
Released September 2012

Credits & Description

Media: Print
Geo: India
Category: Pharmaceutical
Agency: Point Blank
Brand: Desowen
Fights gently

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar