Detergent Uno Antibacterial: Rain by Athos Santa Cruz for Detergent Uno

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Detergent Uno Antibacterial: Rain

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Industry Hygiene & Personal Care Products, Soaps, Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Bolivia
Agency Athos Santa Cruz
Art Director Amples Regiani Ogilvy
Copywriter Pablo Leiva
Released September 2011

Credits & Description

One day the sky darkened and a strange rain began to fall. An acid rain with incandescent stones were destroying houses and buildings as if it were paper. Everyone ran without knowing where to go, pieces of smashed cars were over the streets, there was no place to hide. It was time. The entire civilization was being annihilated. Terror and death, the screams… A few minutes later, it could only hear the silence and desolation of millions who died in seconds. The prophecy was fulfilled. The bacteria had disappeared off the face of the trouser. It was the end of the bacteria.
Advertising Agency: Athos\TBWA, Bolivia
DGC: Pablo Leiva
Creative Director: Amples Regiani
Art Director: Amples Regiani
Copywriter: Pablo Leiva