|Industry||Hygiene & Personal Care Products, Soaps, Washing powders & Detergents|
|Media||Print, Magazine & Newspaper|
|Agency||Athos Santa Cruz|
|Art Director||Amples Regiani Ogilvy|
Credits & Description
Suddenly, the earth began to move and what was believed to be a simple tremor, had become the most powerful earthquake ever. Everyone was running terrified into the streets and without realizing, they were being crushed under tons of concrete. The buildings began to fall as if it were a house of cards. It was total chaos, the fear and the screams were deafening, and once it was all over a giant wave crashes over the few survivors and destroys everything in seconds. Burying the remaining of life expectance. The bacteria had been annihilated of the face of the shirt. It was the end of the bacteria.