Detergent Uno Antibacterial: Tsunami by Athos Santa Cruz for Detergent Uno

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Industry Hygiene & Personal Care Products, Soaps, Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Bolivia
Agency Athos Santa Cruz
Art Director Amples Regiani Ogilvy
Copywriter Pablo Leiva
Released September 2011

Credits & Description

Suddenly, the earth began to move and what was believed to be a simple tremor, had become the most powerful earthquake ever. Everyone was running terrified into the streets and without realizing, they were being crushed under tons of concrete. The buildings began to fall as if it were a house of cards. It was total chaos, the fear and the screams were deafening, and once it was all over a giant wave crashes over the few survivors and destroys everything in seconds. Burying the remaining of life expectance. The bacteria had been annihilated of the face of the shirt. It was the end of the bacteria.
Advertising Agency: Athos\TBWA, Bolivia
DGC: Pablo Leiva
Creative Director: Amples Regiani
Art Director: Amples Regiani
Copywriter: Pablo Leiva

The Print Ad titled Detergent Uno Antibacterial: Tsunami was done by Athos Santa Cruz advertising agency for product: Detergent Uno Antibacterial (brand: Detergent Uno) in Bolivia. It was released in Sep 2011.