Detran RN Print Fragile, 1 by Executiva Propaganda

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Fragile, 1

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Industry Government & Other Authorities, Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency Executiva Propaganda
Art Director Cortez Pereira
Copywriter Lucílio Barbosa
Production Rox
Director Kako Gomes
Released November 2016

Credits & Description

Advertised brand: Detran RN
Advert title: Fragile
Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website:
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes
Published: November, 2016.
Short rationale: On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN,
stimulating the prudence and the conscience of the motorcyclists in the piloting.
Headline and copy text: YOUR LIFE CAN BE FRAGILE ON A MOTORCYCLE. Previne yourself.7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more
exposed to own lack of prudence and the lack of respect from others Drivers. Help us to make a safer transit and to change that statistic.
Media: Print.