Detroit Symphony Orchestra Print Psycho by Pulse Films Ltd, Team Detroit

Psycho

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Industry Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market United States
Agency Pulse Films Ltd
Agency Team Detroit
Copywriter John Curtis
Photographer John Roe
Released November 2010

Awards

One Show 2011
One Show Design Collateral Design / Posters - Single Merit

Credits & Description

Category: Posters
Advertiser: DETROIT SYMPHONY ORCHESTRA
Product/Service: DSO CONCERT/MOVIE
Agency: TEAM DETROIT
Date of First Appearance: Jun 19 2010
Entrant Company: TEAM DETROIT, USA
EVP, ECD: Greg Braun (Team Detroit)
AD: Mark Finazzo (Team Detroit)
AD: Jack Crifasi (Team Detroit)
Copywriter: John Curtis (Team Detroit)
Account Team: Courtney Woody (Team Detroit)
Account Team: Don Topping (Team Detroit)
Photographer: John Roe (John Roe Photography)
Media placement: Crisps Packets, Bottle, Temp. Exhibition, Direct Mailing - Supermarkets, V&A Museum, 1000 Mailings Distributed To Small Businesses - July 1, 20108/8 Months

Describe the brief from the client
To promote the DSO's unique live score performances of the films "Psycho" and "Wizard of OZ" and expose a new younger audience to the orchestra.

Describe the challenges and key objectives
Creating the largest impact possible on a very limited budget.

Describe how you arrived at the final design
Create powerful but simple imagery that acts as a marriage of the iconic music and films.

Give some indication of how successful the outcome was in the market
contributed to back to back sold out performances.