Detroit Symphony Orchestra Print Wizard of OZ by Pulse Films Ltd, Team Detroit

Wizard of OZ

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Industry Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market United States
Agency Pulse Films Ltd
Agency Team Detroit
Copywriter John Curtis
Photographer John Roe
Released November 2010


One Show 2011
One Show Design Collateral Design / Posters - Single Merit

Credits & Description

Category: Posters
Product/Service: DSO CONCERT/MOVIE
Date of First Appearance: Jun 19 2010
Entrant Company: TEAM DETROIT, USA
EVP, ECD: Greg Braun (Team Detroit)
AD: Mark Finazzo (Team Detroit)
AD: Jack Crifasi (Team Detroit)
Copywriter: John Curtis (Team Detroit)
Account Team: Courtney Woody (Team Detroit)
Account Team: Don Topping (Team Detroit)
Photographer: John Roe (John Roe Photography)
Media placement: Crisps Packets, Bottle, Temp. Exhibition, direct mailing - supermarkets, V&A Museum, 1000 Mailings distributed to small businesses - July 1, 20108/8 months

Describe the brief from the client
to promote the dso's unique live score performances of the films "psycho" and "wizard of oz" and expose a new younger audience to the orchestra.

Describe the challenges and key objectives
creating the largest impact possible on a very limited budget.

Describe how you arrived at the final design
create powerful but simple imagery that acts as a marriage of the iconic music and films.

Give some indication of how successful the outcome was in the market
contributed to back to back sold out performances.