Deutsche Bahn Print Still as good after 20 years. The German-Rail-Card. by Ogilvy & Mather Frankfurt

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Still as good after 20 years. The German-Rail-Card.

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Industry Railways
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Peter Roemmelt
Art Director Simon Oppmann, Benjamin Beck, Anna Beimel, Julia Kohlenberger, Catrin Farrenschon
Copywriter Holger Gaubatz, Manuel Rentz, Taner Ercan
Photographer Irina Werning
Released January 2013

Awards

One Show 2013
One Show Magazine / Full Page or Spread - Campaign Merit

Credits & Description

Advertiser: GERMAN RAIL (DEUTSCHE BAHN)
Agency: OGILVY GERMANY
Category: Travel, Transport & Tourism
Advertising campaign: SHEEP
Art Director: Benjamin Beck
Art Director: Anna Beimel
Advertiser's Supervisor: Gabriele Handel-Jung
Copywriter: Manuel Rentz
Photographer: Irina Werning
Advertiser's Supervisor: Markus Faelsch
Advertiser's Supervisor: Peter Kraemer
Copywriter: Taner Ercan
Creative Director: Simon Oppmann
Account Manager: Benedikt Buschbeck
Art Buyer: Caroline Walczok
Art Director: Catrin Farrenschon
Art Director: Julia Kohlenberger
Copywriter: Peter Roemmelt
Executive Creative Director: Peter Roemmelt
Art Director: Simon Oppmann
Advertiser's Supervisor: Ulrich Klenke
Chief Creative Officer: Dr. Stephan Vogel
Account Manager: Fiona Schaefer
Copywriter: Holger Gaubatz
Account Manager: Roland Stauber
Account Manager: Veronika Sikvoelgyi

Site Location
Out of home placements national Germany: München, Frankfurt, Nürnberg, Köln, Düsseldorf, Stuttgart, Hamburg, Mannheim, Leipzig, Dresden, Hannover, Dortmund, Kassel, Ulm, Freiburg, Regensburg, Augsburg, Darmstadt, Wiesbaden, Bremen, Magdeburg, Weimar, Rostock, Göttingen, etcCLP: Underground Railway Station, Bus stops, Tram Stops

Dimensions
18/1 and Citylight-Poster