Deutsche Bahn Print Still as good after 20 years. The German-Rail-Card. by Ogilvy & Mather Frankfurt

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Still as good after 20 years. The German-Rail-Card.

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Industry Railways
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Director Simon Oppmann
Art Director Benjamin Beck, Anna Beimel, Julia Kohlenberger, Catrin Farrenschon
Copywriter Holger Gaubatz, Manuel Rentz, Peter Roemmelt, Taner Ercan
Photographer Irina Werning
Released January 2013

Awards

One Show 2013
One Show Magazine / Full Page or Spread - Campaign Merit

Credits & Description

Advertiser: GERMAN RAIL (DEUTSCHE BAHN)
Agency: OGILVY GERMANY
Category: Travel, Transport & Tourism
Advertising campaign: BROTHERS
Account Manager: Benedikt Buschbeck
Art Director: Catrin Farrenschon
Chief Creative Officer: Dr. Stephan Vogel
Art Director: Julia Kohlenberger
Account Manager: Fiona Schaefer
Copywriter: Holger Gaubatz
Account Manager: Roland Stauber
Executive Creative Director: Peter Roemmelt
Advertiser's Supervisor: Ulrich Klenke
Account Manager: Veronika Sikvölgyi
Art Director: Simon Oppmann
Photographer: Irina Werning
Art Director: Anna Beimel
Art Director: Benjamin Beck
Art Buyer: Caroline Walczok
Copywriter: Taner Ercan
Advertiser's Supervisor: Gabriele Handel-Jung
Copywriter: Manuel Rentz
Advertiser's Supervisor: Markus Faelsch
Advertiser's Supervisor: Peter Kraemer
Copywriter: Peter Roemmelt
Creative Director: Simon Oppmann

Dimensions
18/1 and Citylight-Poster

Site Location
Out of home placements national Germany: München, Frankfurt, Nürnberg, Köln, Düsseldorf, Stuttgart, Hamburg, Mannheim, Leipzig, Dresden, Hannover, Dortmund, Kassel, Ulm, Freiburg, Regensburg, Augsburg, Darmstadt, Wiesbaden, Bremen, Magdeburg, Weimar, Rostock, Göttingen, etcCLP: Underground Railway Station, Bus stops, Tram Stops