Diadema Print Diadema City: Balloons, House by Paz, Sao Paulo

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Diadema City: Balloons, House

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Brazil
Agency Paz, Sao Paulo
Art Director Rafael Gomes
Copywriter Leonardo Parnes
Illustrator Zquatro
Released July 2011

Credits & Description

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.
During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier