BLANKET by DraftFCB Cape Town for Media 24

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BLANKET

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Industry Publishing & media
Media Print, Magazine & Newspaper
Market South Africa
Agency DraftFCB Cape Town
Released June 2012

Awards

Cannes Lions 2012
Press Lions Publications & Media Bronze

Credits & Description

Type of entry: Newspaper
Category: Publications & Media
Advertiser: MEDIA 24
Product/Service: DIE BURGER NEWSPAPER
Agency: DRAFTFCB CAPE TOWN, SOUTH AFRICA
Advertiser MEDIA 24
Product DIE BURGER NEWSPAPER
Entrant DRAFTFCB CAPE TOWN, SOUTH AFRICA
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Publications & Media
Title: BLANKET
Advertiser/Client: MEDIA 24
Product/Service: DIE BURGER NEWSPAPER
Entrant Company: DRAFTFCB CAPE TOWN, SOUTH AFRICA
DM/Advertising Agency: DRAFTFCB CAPE TOWN, SOUTH AFRICA


English Translation of Main Headlines
Headline: Malema builds R16 million palace

Payoff: Join the debate

Background: Julius Malema, then the ANC Youth League President and self-proclaimed spokesperson for the youth of South Africa, had been in the news following reports that he was building a R16 million mansion. In a country where half the youth are currently unemployed, many wondered if Julius was truly a champion for the rights of the poor, or just lining his own pockets.

Solution: An ironic and hard-hitting visual showing a homeless black youth sleeping under a newspaper with the headline speaking about Julius Malema’s mansion of R16 million.